Mission Statement
To deliver exceptional lubricant products under the Garuda and Singapura brands, meeting global
standards for engine protection, performance, and reliability.
Vision Statement
To be recognized as a leading lubricant distributor from the UAE, known for integrity, innovation, and
unmatched customer service across international markets.
Core Values
- - Quality Assurance – Never compromise on product standards
- - Customer Focus – Build long-term partnerships through trust and service
- - Integrity – Operate with honesty, responsibility, and transparency
- - Efficiency – Ensure timely delivery and responsive communication
- - Growth – Constantly evolve to meet market demands and customer expectations
Executive Message Board
Daily Star Co., FZE embarked on its remarkable journey long ago, founded by Vijay Kumar Kedia. He laid
the groundwork for the company as a trading enterprise specializing in oil and by-products in the early
2020s. This foundation led to Daily Star's official introduction to the market in Dubai in 2023.
Vijay Kumar Kedia was driven by a passion for innovation and a commitment to supplying premium lubricant
solutions. His extensive research and critical understanding of lubricants and market trends enabled him
to identify and deliver products that consistently surpassed industry benchmarks.
Vijay Kumar Kedia's vision and leadership qualities swiftly made Daily Star a trusted name among
customers globally. Today, Atlantic's headquarters reside in the United Arab Emirates, and his profound
legacy continues to shape our operations, ensuring his original vision remains central to our mission.